Gold in Your Pocket: Top 5 Apps for Buying Digital Bling

In an era where technology is revolutionizing every aspect of our lives, it’s no surprise that even investing in traditional assets like gold has gone digital. Gold investment apps are leading this transformation. The convenience and accessibility offered by these digital gold investment apps have made them increasingly popular among investors. Let us explore the five best gold investment apps in 2023, each offering unique features and benefits for gold enthusiasts.

Investing in digital gold through apps offers several advantages that make it an attractive option for individuals looking to diversify their investment portfolio or hedge against economic uncertainties. Here’s why you should consider investing in digital gold:

  • Accessibility: Digital gold platforms allow investors to buy and sell gold in small denominations, making it accessible to a wide range of people. You can start investing with a minimal amount, making it more affordable than physical gold.
  • Affordability: Digital gold eliminates the need for large upfront investments associated with physical gold. It allows investors to accumulate gold over time through regular contributions, making it a cost-effective option.
  • Liquidity: Digital gold investments are highly liquid. You can buy or sell your holdings at any time during trading hours, providing you with quick access to cash if needed.
  • Security: Digital gold platforms use secure technology and storage facilities to protect your investment. This reduces the risk of theft, loss, or damage associated with physical gold.
  • Transparency: Digital gold platforms provide real-time transparency into gold prices and transaction history, allowing you to track the value of your investment easily.
  • Diversification: Investing in digital gold enables portfolio diversification. It can act as a hedge against economic downturns and currency devaluation, adding stability to your investment portfolio.
  • No Storage Hassles: With digital gold, you don’t need to worry about storing physical gold securely or incurring additional costs for safe storage facilities.
  • Accessibility to Small Units: Digital gold allows you to invest in fractional units of gold, enabling you to tailor your investment to your budget and goals.
  • Low Costs: Transaction costs for buying and selling digital gold are typically lower than those associated with physical gold, such as making charges and storage fees.
  • Easy Tracking: Most digital gold platforms provide digital records of your transactions and holdings, making it easy to track your investment’s performance over time.
  • Convenience: You can invest in digital gold from the comfort of your home through online platforms or mobile apps, eliminating the need to visit physical stores or banks.
  • No Making Charges: Unlike physical gold, which often comes with making charges when buying jewelry or coins, digital gold does not have such additional costs.
  • Global Accessibility: Many digital gold platforms offer the opportunity to invest in gold from anywhere in the world, allowing for international diversification.

Apps to Purchase Digital Gold from the Comfort of Your Home

Here are the best apps, in our opinion, to buy digital gold from in 2023:

Paytm: Your One-Stop Gold Investment Solution

  • Paytm offers the opportunity to invest in digital gold from MMTC-PAMP, a renowned gold refiner in India.
  • Investors have the flexibility to purchase gold in grams or rupees, without any minimum investment requirement.
  • Start a systematic investment plan (SIP) in digital gold, making it easier to accumulate wealth over time.
  • Rest easy knowing your gold is securely stored in vaults by MMTC-PAMP.
  • Instantly sell your digital gold and receive funds in your Paytm wallet, ensuring liquidity when needed.

PhonePe: Versatility Meets Convenience

  • PhonePe enables you to invest in 24K digital gold from MMTC-PAMP and SafeGold, both respected gold refiners.
  • Like Paytm, you can also initiate a SIP in digital gold through PhonePe.
  • Your gold holdings are stored securely in vaults maintained by MMTC-PAMP and SafeGold.
  • Sell your digital gold at any time, and the proceeds will be instantly credited to your PhonePe wallet.

Google Pay: Rewards with Every Purchase

  • Google Pay facilitates the purchase of digital gold from MMTC-PAMP.
  • Additionally, users can earn cashback rewards on their gold purchases, enhancing the value of their investments.
  • Gold holdings are securely stored in MMTC-PAMP’s vaults.
  • Enjoy the flexibility to sell your digital gold at any moment, with the proceeds promptly credited to your Google Pay wallet.

Groww: Diversify Your Gold Investments

  • With Groww, you can start investing in digital gold with Groww with a minimum investment of Rs. 1.
  • On Groww, you can sell your digital gold at any time without any lock-in period.
  • Groww stores your digital gold in secure vaults of MMTC-PAMP, a leading gold refiner and bullion dealer in India.
  • You can buy and sell digital gold on Groww 24×7, including weekends and holidays.
  • Groww does not charge any brokerage charges for buying or selling digital gold.
  • Groww allows you to invest in various kinds of digital gold assets, such as gold ETFs (electronically traded funds), SGBs (sovereign gold bonds), and gold funds.

DigiGold: A Dedicated Gold Investment App

  • DigiGold stands out as a dedicated app exclusively for buying digital gold.
  • Invest in gold from MMTC-PAMP and SafeGold for added diversification.
  • Set up a SIP to automate your gold investments and watch your wealth grow.
  • Trust the security of MMTC-PAMP and SafeGold’s vaults for your digital gold holdings.
  • When you’re ready to sell, rest easy knowing your funds will be promptly credited to your DigiGold account.


Digital gold-selling apps have democratised access to this timeless asset, making it easier for individuals to invest and grow their wealth. In 2023, options like Paytm, PhonePe, Google Pay, MobiKwik, and DigiGold offer distinct features, ensuring there’s a perfect fit for every investor. Explore these apps, take advantage of their benefits, and embark on your digital gold investment journey today.


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Amit Arora

I am a seasoned retail banker with over 21 years of global experience across business, risk and digital. In my last assignment as Global Head Digital Capabilities, I drove the largest change initiative in the bank to deliver the end-to-end digital program with over US$1 billion in planned investment. Prior to that, as COO for Group Retail Products & Digital, I implemented a risk management framework for retail banking across the group.
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