10 Best Investment Options: How to Grow Your Money in 2024

India has long been a land of opportunity, not only for its rich cultural tapestry but also as a fertile ground for investments. Even in 2024, the Indian financial landscape will beckon a myriad of investment possibilities. From time-tested classics to the ever-evolving trends, discerning investors will have access to the best investment options at their fingertips.

In this blog, we will discuss the 10 best investment options in India and put a spotlight on some selective investment gems that will help to grow your wealth this coming year. Here’s our list of some of the best investment options currently available in India as of 2024:

  1. Public Provident Fund (PPF):

PPF is a government-sponsored savings scheme designed to encourage long-term savings and investment. It provides tax-free returns and a guaranteed investment period of 15 years. PPF is highly popular due to its low risk, attractive interest rates, and tax benefits. It’s an ideal choice for individuals seeking a safe, long-term investment option.

  1. National Pension System (NPS):

NPS is a retirement-focused investment scheme open to all Indian citizens. It offers a variety of investment options, including equities and debt instruments, allowing investors to tailor their portfolios to their risk tolerance and retirement goals. NPS also provides tax benefits, making it a tax-efficient choice for retirement planning.

  1. Equity Mutual Funds:

Equity mutual funds pool money from various investors to invest in stocks and shares. These funds offer the potential for high returns over the long term but come with higher risk due to market volatility. They are suitable for investors with a longer investment horizon and an appetite for risk.

  1. Debt Mutual Funds:

Debt mutual funds invest in fixed-income securities like bonds and government securities. They provide relatively stable returns and are considered lower risk compared to equity mutual funds. Debt mutual funds are suitable for those looking to preserve their capital or invest for the short term.

  1. Bank Fixed Deposits (FDs):

Bank FDs are a traditional and secure investment option where you deposit a lump sum with a bank for a fixed tenure at a predetermined interest rate. While they offer guaranteed returns and capital protection, the interest rates may be lower compared to other investment options. FDs are favoured by conservative investors looking for capital preservation in the short term.

  1. Gold Exchange-Traded Funds (ETFs):

Gold ETFs provide a convenient way to invest in gold without the need to purchase physical gold. These funds track the price of gold and offer a liquid and cost-effective way to invest in the precious metal. Gold ETFs are suitable for those interested in diversifying their portfolio with a long-term investment in gold.

  1. Real Estate Investment Trusts (REITs):

REITs allow investors to participate in the real estate market without directly owning or managing properties. They offer a way to invest in a diversified portfolio of income-generating real estate assets. REITs are suitable for investors looking to benefit from real estate appreciation and regular rental income over the long term.

  1. Sovereign Gold Bonds (SGBs):

SGBs are government-backed bonds linked to the price of gold. They provide a fixed rate of return, are exempt from capital gains tax upon maturity, and offer the potential for appreciation in gold prices. SGBs are a long-term investment option for those interested in the stability of gold.

  1. Corporate Bonds:

Corporate bonds are debt securities issued by companies to raise funds. They offer fixed interest payments over a specified period and return of principal at maturity. Corporate bonds provide diversification and can be part of a long-term debt investment strategy.

Government Bonds: Government bonds are highly secure debt instruments issued by the government. They offer a fixed rate of return and are considered one of the safest investment options. Investors looking for safety and capital preservation in the short term may opt for government bonds.

Tips for Choosing the Best Investment Option in 2023

If you are confused about which investment option you should choose to maximize your investment returns in 2023, then refer to these tips to make a more informed choice:

  • Determine Your Financial Goals: Start by defining your short-term and long-term financial objectives. Are you saving for retirement, buying a home, funding your child’s education, or simply looking to grow your wealth? Understanding your goals is crucial for selecting the right investment option.
  • Assess Your Risk Tolerance: Evaluate your willingness and ability to take on risk. Some investments come with a higher risk but offer the potential for greater returns, while others are more conservative but may provide steadier, albeit lower, returns. Consider how comfortable you are with the idea of potential losses.
  • Understand Your Time Horizon: Your time horizon refers to the duration you intend to invest before needing access to your funds. Generally, longer time horizons allow for a more aggressive investment approach, while shorter ones may require a more conservative strategy.
  • Evaluate Your Current Financial Situation: Assess your current income, expenses, debts, and existing investments. Ensure that you have an emergency fund in place to cover unexpected expenses before considering investment options.
  • Diversify Your Portfolio: Diversification is key to managing risk. Consider spreading your investments across different asset classes, such as stocks, bonds, real estate, and alternative investments. Diversification can help mitigate losses during market downturns.
  • Consider Tax Implications: Some investments offer tax benefits or have tax implications that should be taken into account. Consult with a tax advisor to understand the tax implications of your chosen investments.
  • Research Investment Options: Thoroughly research the investment options available to you. Understand the potential returns, risks, liquidity, and costs associated with each option. Read prospectuses and consider historical performance.
  • Stay Informed: Stay updated on financial news and market trends. Knowledge is empowering, and understanding market conditions can help you make informed decisions.

A Comparison of the Best Investment Options in 2023

Here’s a comprehensive comparison of the best investment options in India, based on their risk, returns, liquidity, and tax benefits:

Investment OptionRiskReturnsLiquidityTax Benefits
Public Provident Fund (PPF)LowModerateLowTax-free returns on investment and interest
National Pension System (NPS)Low to HighModerate to HighLow to HighTax benefits on investment and withdrawals
Equity Mutual FundsHighHighMedium to HighTax benefits on long-term capital gains
Debt Mutual FundsLow to MediumModerateMedium to HighTax benefits on long-term capital gains
Bank Fixed Deposits (FDs)LowLow to ModerateLowTaxable interest
Gold Exchange-Traded Funds (ETFs)Medium to HighModerate to HighMediumTaxable capital gains on long-term investments
Real Estate Investment Trusts (REITs)Medium to HighModerate to HighMediumTaxable dividends
Sovereign Gold Bonds (SGBs)MediumModerateLowTaxable capital gains on long-term investments
Corporate BondsMedium to HighModerate to HighMediumTaxable interest
Government BondsLowLow to ModerateMediumTaxable interest


In conclusion, choosing the best investment option for you is a significant financial decision that requires careful consideration of your goals, risk tolerance, time horizon, and current financial situation. It’s a highly personalized process that involves understanding the trade-offs between risk and potential return.

Remember that your investment strategy may evolve over time, so staying informed and adapting to changing circumstances is essential. Ultimately, with a well-thought-out investment plan and the patience to see it through, you can work towards achieving your financial goals and securing your financial future.


Frequently Asked Questions (FAQs):

Finnable has set a required minimum age for personal loan of 21 years for individuals to be eligible for a personal loan. This ensures that applicants have reached legal adulthood and are capable of entering into a financial agreement.

Yes, Finnable understands the financial needs of young borrowers and offers personalised loan options tailored to their specific requirements. Whether it's financing higher education, purchasing essential items, or starting a business venture, Finnable provides support to young individuals seeking financial assistance.

Borrowers nearing retirement may have unique financial needs, such as retirement planning, medical expenses, or supporting their children's education. Finnable offers personalised loan solutions that consider the specific circumstances of pre-retirement individuals, helping them meet their financial goals.

Unfortunately, no. Finnable does not, at the moment, offer any loans to senior citizens. Currently, 60 is the maximum age for personal loans set by Finnable

Other than personal loan age limits, Finnable considers various other factors for determining loan eligibility. These factors may include the applicant's income, credit score, repayment capacity, and employment stability. By assessing these aspects comprehensively, Finnable ensures that borrowers across different age groups can access the loan products that best suit their financial needs. 


Amit Arora

I am a seasoned retail banker with over 21 years of global experience across business, risk and digital. In my last assignment as Global Head Digital Capabilities, I drove the largest change initiative in the bank to deliver the end-to-end digital program with over US$1 billion in planned investment. Prior to that, as COO for Group Retail Products & Digital, I implemented a risk management framework for retail banking across the group.
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